香港小店點樣開設 Google 商家檔案（Google Business Profile）｜ How to Set Up a Google Business Profile for Your Hong Kong Shop

想幫香港小店開設 Google 商家檔案，去 google.com/business，用一個 Google 帳戶登入，搜尋你間舖嘅名，填上地址、電話同行業類別，然後跟住 Google 提供嘅方法做驗證就得。完全免費，大部分老闆一個鐘內搞掂。當有人喺 Google 或者 Google 地圖搵你間舖，出現嘅就係呢個檔案。香港好多本地搜尋都係由呢度開始，所以呢樣嘢值得最先做。

第一步：認領或者新增檔案

開 google.com/business，用你想擁有呢個檔案嘅 Google 帳戶登入。建議用一個公司帳戶，唔好用某個員工嘅私人帳戶，咁就算有人離職你都仲控制到。打入你間舖嘅名，如果 Google 已經有，就認領佢；如果未有，就揀新增商家。

行業類別要揀返你真正做緊嘅嘢，例如「髮型屋」、「咖啡店」、「牙科診所」。呢一欄會話畀 Google 知你應該喺邊啲搜尋出現，所以要誠實又具體。之後想加多幾個類別都得。

第二步：填返真實資料

地址要同你門口同收據上面寫嘅一模一樣，連層數同單位都要寫埋。香港好多舖頭都喺樓上，所以要寫到客人真係搵到你，例如「旺角，... 3 樓 B 室」。電話要填一個你真係會聽嘅本地號碼，最好同你 WhatsApp 同門口貼住嗰個一樣。營業時間要設定好，公眾假期、農曆新年，同埋掛八號風球停業嗰陣，記得更新返。

最多人忽略嘅就係一致性。你嘅名、地址同電話，要同你網站、OpenRice 版面，同埋其他你出現過嘅地方寫得一樣。當呢啲資料對得返，Google 就會更信你，出現嘅次數都會多啲。

第三步：驗證，然後填好佢

Google 會要求你證明間舖係你嘅。視乎舖頭，可能係寄明信片去你地址、用電話、用電郵，或者影一段短片。跟住佢提供嘅方法做，唔好跳過，因為未驗證嘅檔案幾乎係唔會出現。

驗證好之後，認真填好個檔案。加幾張清楚嘅相，門面、舖內，同埋你嘅作品或者貨品。用中英文各寫一段簡短介紹，等用任何一種語言搜尋嘅客都明你做乜。如果你會覆，就開埋訊息功能，再加上網站同預約或者落單嘅途徑。

喺 Google 上面整理好呢啲訊號，正正就係本地 SEO 嘅核心。如果你唔想自己慢慢搞，我哋嘅本地 SEO 服務可以幫你全部設定好，雙語兼妥當。

持續打理

個檔案開咗唔代表可以放埋一邊。每個評論都覆返，只接受真客人嘅評論，千祈唔好買或者作假。偶爾出個更新，新菜式、假期通知、優惠都得。營業時間要保持最新。保持活躍嘅舖頭，往往就係 Google 繼續推嗰啲，因為啲資料睇落可靠又新鮮。每個月用大約二十分鐘，通常已經夠你贏過隔籬嗰間開咗一次就唔再理嘅舖。

To set up a Google Business Profile for your Hong Kong shop, go to google.com/business, sign in with a Google account, search for your shop name, add your address, phone number, and category, then verify the listing by the method Google offers you. It is free, it takes most owners under an hour, and it is the listing that shows up when someone searches your shop on Google or Google Maps. Most local searches in Hong Kong start here, so this is the first thing worth doing.

Step one: claim or create the listing

Open google.com/business and sign in with the Google account you want to own the profile. Use a business account, not a staff member's personal one, so you keep control if people leave. Type your shop name. If Google already shows it, claim it. If not, choose to add your business.

Pick the category that matches what you actually do, for example "Hair salon", "Cafe", or "Dental clinic". This single field tells Google what searches you should appear for, so be honest and specific. You can add more categories later.

Step two: add your real details

Enter your address exactly as it appears on your door and your receipts, including the floor and unit. Hong Kong shops are often on upper floors, so write it the way a customer would need to find you, for example "Flat B, 3/F, ... Mong Kok". Add a local phone number that you actually answer, ideally the same one on your WhatsApp and your shopfront. Set your hours, and remember to mark public holidays, Chinese New Year, and any typhoon T8 closures when they happen.

The detail that trips people up is consistency. Your name, address, and phone number should match what is written on your website, your OpenRice page, and anywhere else you appear online. When these agree, Google trusts you more and shows you more often.

Step three: verify, then fill it out

Google will ask you to verify that the business is yours. Depending on the shop, this may be by postcard to your address, by phone, by email, or by a short video. Follow the method offered and do not skip it, because an unverified profile barely shows up.

Once verified, finish the profile properly. Add a few clear photos of your shopfront, your inside, and your work or products. Write a short description in both English and Chinese so customers searching in either language understand you. Turn on messaging only if you will reply, and add your website and a way to book or order.

Getting these signals right across Google is the heart of local SEO, and if you would rather not fiddle with it yourself, our local SEO service sets the whole thing up for you, bilingual and done properly.

Keep it alive

A profile is not a set and forget job. Reply to every review, real ones only, and never buy or fake them. Post the occasional update, a new menu item, a holiday notice, a promotion. Keep your hours current. Shops that stay active tend to be the ones Google keeps showing, because the information looks reliable and fresh. Twenty minutes a month is usually enough to stay ahead of a neighbour who set theirs up once and forgot it.

香港小店點樣開設 Google 商家檔案（Google Business Profile）How to Set Up a Google Business Profile for Your Hong Kong Shop